The End of Bias: How We Change Our Minds

Jessica Nordell’s book (2021) examines the concept of unconscious bias: persistent prejudiced behaviour that clashes with our consciously held beliefs. The effects can be corrosive, even lethal. It robs organisations of talent, science of breakthroughs, individuals of their futures and communities of justice.

So what real-world steps can we take to counteract this? Drawing on ten years' immersion in the topic, Nordell digs deep into the cognitive science and social psychology that underpin efforts to create change, and introduces us to the people who are practicing a range of promising methods.